Last week on American Public Radio's On Being, Krista Tippett closed her interview with Seth Godin with an experiment. She asked her listeners to spread the word about her show to help grow her audience.
I'm willing to serve as an anonymous node in Tippett's online network this one time because I've been listening to On Being broadcasts for years and can vouch for the quality. Tippett, along with the show's producers and editors, covers topics in depth and with sensitivity. She pushes me to examine my beliefs -- spiritual and otherwise -- in an engaging way.
It's said that the measure of engagement in a site/show is related to a viewer/listener's next steps. In other words, after one visits a site, was one engaged enough to take a next step? To follow along? In health we call that activation.
After many On Being shows, I notice myself taking that next step. I either purchase a book, check out a site or an idea online, refer others to the idea I was introduced to on the show, or in some very extreme cases, spend a half hour penning a blog post to help grow audience. ...
I consider Krista Tippett an independent influencer and I wouldn't want her style to get too commercial. But a bigger audience for her show would be a good thing for the radio ecosystem, a system that is often subject to pro-growth metrics instead of more meaningful measures of engagement or "next steps" her audience members take when the show is over.
On Being is uniquely positioned between big ideas and quiet conversations. If you are interested in the next wave of thoughtful, contemplative communications, listen in. Recent broadcasts include:
Encountering Grief: A 10-Minute Guided Meditation with Joan Halifax
Elizabeth Alexander on Words That Shimmer
Brene Brown on Vulnerability
Oh, and don't miss scanning the blog posts. Without Senior Editor, Trent Gillis' quick post about photographer Ian Ruhter, I would never, ever have had the chance to cheer for his amazing work in Silver + Light.