I don't mean to be ridiculous by stating the obvious. Also, I do realize that all health-related institutions and companies "put people first" on some level. My concern is that very few of said businesses venture to the place where they consider modifying a core model in order to make people less dependent on their product or service. There is simply too much money on the table.
In addition to all that money, which is very difficult to give up, I wonder whether the barrier to businesses shifting is the unpredictability of people.
In these days of health reform and innovation, there is talk about educating doctors, work flow improvements, insurance provisions, new gadgets, avoiding medical error, reducing drug-to-drug interactions, diet, healthy living, the genomic revolution, earlier interventions, etc. While each of these single channels has merit, not a single one of them acknowledges the wildness of people and the chaos of healing behaviors as a starting place.
Why is it that we find it so very difficult to discuss how to cultivate the wild seeds of health; the creative and intuitive "I AM" that powers the best healing. As I write I am wondering whether working with a person's wild side could at least be an option.
Isn't acknowledging an awareness and understanding of the wild side as efficient as spending billions to tame it?
The most gifted physicians and nurses get how people matter -- they always have. Some business people are starting to understand. Now we need the top creatives to bring everything they've got (which is more than color and layout expertise) to the table. We need the hearts and minds of these creative people to give voice to people's health problems in a new way. The solutions we market as "healing" will be much better for it.
Creative business partnerships that put authentic experiences of people at the helm are the future of health 2 and 3.0 applications.
|Sketchnote by @thegraphicrecorder|
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