In an era where we manufacture a concept called "high self-esteem" through vitamins, religion, money, and body image, blogging is often used as a retail concept. It goes something like: "Live a better life: Blog!" or "Get started with the brand called: You."
I wonder if we'd be better served by:
His blog 1: Why I always eat too much
Her blog 2: Why I am paranoid
His blog 3: Why road rage feels so good
Her blog 4: Damn, I am exhausted
. . . just to name a few.
At work we study traffic, page views, entrance and exit rates. We look at refers and bounces and other such data. We are asked to swiftly address any less-than-impressive numbers with changes to our content, our design, and our navigation.
But here at this outpost, on the other hand, I experiment with the stuff that I cannot seem to integrate into my life anywhere else. My formula, if I had to write one out could be: confess/pray/confess. Like Jazz, you have to let go of the melody, find the chaos, then bring it back home again. Back home. Back home again and again.
. . . you still awake?